Learn about what is SEO visibility, effective strategies to improve website visibility score and how to measure it to impact your overall SEO strategy.
Search visibility is the measurement of estimated clicks your website would get from organic search results for specific keywords. The more keywords you are targeting and the higher they are in the search engine rankings, the higher your SEO visibility will be. You can measure how your SEO campaign is performing by measuring your SEO visibility score.
Having a well thought-out SEO strategy is important to have a high SEO visibility to increase the chances of potential customers clicking on your pages within the search results. As a result, this will increase conversions based on your SEO efforts.
You can measure your SEO visibility score using different SEO tools. We recommend using the Position Tracking tool from Semrush. This will allow you to track search visibility from tracked keywords and observe overall trends and changes over time.
Here’s how to setup Semrush’s Visibility Tracker:
Open tool and click “Create Project”
Select a search engine, device type and the location you are targeting
Insert the keywords you are going to tracked that you discovered from your keyword research
Then “Start Tracking”
We recommend not tracking branded keywords, since they tend to already rank high for your website’s search engine rankings and may inflate your visibility score.
Measuring SEO visibility is essential for understanding and enhancing your website’s presence in search engine results. Here are some SEO tools you can use to measure your website visibility:
Semrush: Offers a Position Tracking tool to monitor search visibility for targeted keywords and track changes over time.
Ahrefs: Provides a Site Explorer tool to analyze your website’s organic search traffic and keyword rankings.
Moz: Features a Rank Tracker to measure keyword rankings and visibility.
Google Search Console: Free tool to track your website’s performance in Google search results, including visibility metrics.
SERPWatcher by Mangools: Allows you to track keyword rankings and visibility trends.
SE Ranking: Offers comprehensive visibility tracking and keyword ranking analysis.
When measuring a website’s visibility, focus on these essential metrics: organic search traffic, keyword rankings, click-through rate (CTR), and visibility score. Track the number of keywords your site ranks for and the keywords you want to rank for. Monitor your average position across all tracked keywords and pay attention to featured snippets or SERP features you occupy.
Additionally, keep an eye on your domain authority and backlink profile, as these influence your overall visibility. Regularly analyzing these metrics will provide a comprehensive view of your SEO visibility and help identify areas for improvement.
There are multiple SEO strategies for increasing your website’s visibility, here are some ways to increase your site’s visibility:
Without writing high-quality content, there’s no way you will rank for the relevant keywords you are targeting. It’s important to start with the foundational stage of conducting keyword research to find keywords your target audience would be searching for. This will give you keyword ideas that align with your brand and give you more insights such as monthly search volume and competition for a single keyword.
You can even do a keyword site analysis and see what keywords you are currently ranking for. With the keyword’s found within the keyword research, you can optimize old content that aren’t properly optimized to increase rankings and overall visibility.
Having backlinks to your website is one of the top 3 ranking factors for Google.
There are multiple link building strategies and techniques, but it’s important to focus on doing white hat link building. Gaining high quality backlinks through white hat link building strategies leads to a more sustainable and long-term SEO success.
Here are link building strategies you can implement into your SEO campaign:
Broken link building: Identify relevant websites within the same industry that have broken links and reaching out to offer your content as a replacement, benefiting both parties.
Backlink Gap: Analyze the backlink profiles of your competitors to identify common links, then reach out to those sources for potential opportunities.
Guest Post: Reach out to relevant websites and offer to write an article in-return for a link.
Fixing the technical issues of your website isn’t only beneficial in helping increase rankings, but it also improves user experience. Running a Technical SEO audit can identify errors on your website, enabling you to take action and resolve them.
Optimizing your Core Web Vitals will improve your load speed on your website and improve the SEO performance. The Google algorithm considers this metric as a ranking factor.
You can use Google’s Page Speed Insights tool to run a technical seo audit and analyze your page’s Core Web Vitals.
Having a website structure that is easy to understand will give you a higher chance for search engines to index your pages. Search engine crawlers have to discover your pages – usually by crawling link to link and analyzing your site’s architecture to ensure your indexed pages are properly cataloged.
How do you do this? To start off, it’s important to add important pages within the navigation menu or footer links within your site.
When it comes to your content, you should use relevant anchor text when creating internal links. This will provide contextual context to your pages when internal linking.
Comparing your site to competitors within your industry can help you improve your SEO strategy. By analyzing their tactics, you can uncover opportunities to gain a competitive edge.
A thorough competitive analysis would give you more insight into potential keyword ideas, backlink gaps and content strategies. Identify the types of content that perform well for them, such as blog posts, videos, or infographics. This analysis will provide valuable insights into successful strategies in your industry and help you identify areas where you can outperform your competitors.
Having a good SEO visibility score depends on the goals you set. No range is considered bad or good, and getting to 100% visibility score isn’t possible.
What’s important is to start tracking relevant keywords and examine your SEO performance over time. This way you can adjust your strategy based on the changes.
Search visibility is calculated different based on the SEO tool you use, but overall here is what determines it in general:
The number of total clicks from the search engine results for your tracked keywords is analyzed.
How many of those clicks go to your website
The result is displayed as a percentage of all the clicks.
SEO visibility is something you can utilize to gain a competitive edge. When you increase website visibility, it will have positive affects overall to your SEO strategy. Let us help here At Sovereign – An NJ SEO Agency to implement this into your reports and increase visibility overall today.
