Do you own an architecture firm and want more leads? Start implementing SEO For Architects and improve your marketing strategy with high ROI at low costs.
About 46% of searches in 2024 represents searches for local businesses and services. This percentage is from billions of searches per day! Meaning there’s a huge opportunity of potential clients for your architectural firm if you integrate SEO For Architects.
Within the architecture industry there are a lot of architecture firms and you would need to find a way to stand out and attract more clients.
By following this SEO strategy, you will have a step-by-step plan to action to execute a successful SEO campaign for your architecture firm.
Within the saturated and competitive architecture industry, SEO for architects plays a huge role in standing out from the competition.
Search engine optimization (SEO) is a strategy designed to improve your website’s visibility on Google search engine result pages. By leveraging SEO, architects can achieve higher Google rankings, making it easier for potential clients to find them.
Potential clients will always search within Google to find firms in their area through relevant local searches with relevant keywords. Meaning you can generate leads organically by people who doesn’t know about your brand and are interested in your architectural services.
SEO has emerged as a powerhouse traffic channel for businesses across all industries, offering a high return on investment. By optimizing your online presence, SEO drives high-quality, organic traffic to your website, often outperforming other online marketing strategies in cost-effectiveness and long-term benefits.
You can target related keywords based on your target audience generating traffic to your website with high intent based on their search.
So now you know the importance and benefits of SEO for architects, here are SEO strategies you can implement and start seeing success:
The first step is planning your content structure with a comprehensive keyword research strategy. You need to gather a list of SEO keywords for architects.
How do you do this? Think about potential keywords your target audience might be searching for to find mid/bottom-of-the-funnel content like your architectural services. Or, think about top-of-the-funnel keywords like questions, and provide the answers to them and lead them down the client’s journey.
You can use keyword research tools such as semrush to provide you with insights on several keywords, such as the competition and monthly searches:
You can tailor the relevant keywords based on the services you offer such as “interior design”, “home design”, “exterior home design”, etc.
We recommend starting your keyword research on the core services your architecture firm provides. You can then branch out to the type of projects your firm works on, and then even questions potential clients might have that are relevant.
Now that you’ve done your preliminary keyword research, it’s time to start ranking for these keywords and start increasing website traffic with targeted search terms.
After your keyword research, you need to start prioritizing keywords for creating and optimizing content for your architecture business website.
Start with creating separate landing pages for each of your architectural services. This will let the search engines know the types of services you offer to your clients and is the first step into ranking for keywords within the search engine rankings.
A service landing page will directly influence the number of leads your site can generate due to the transactional search intent of keywords you would rank for.
You can then create quality content on blog posts that function as the top of the funnel in the client’s acquisition journey. This will help to build the authoritativeness of your website since you are covering topics within the architecture industry. (improving your E-E-A-T or Experience, Expertise, Authoritativeness, and Trustworthiness)
On a macro level, providing Google’s search algorithm with high-quality content increases your chances of ranking for more keywords and achieving stronger rankings for those keywords in the search engine results.
It’s important to on-page optimize your content with both the main keyword and secondary keywords from your keyword research. Implementing the right amount of keyword density, optimizing your meta tags, and adding your topic title all containing your targeted keyword will improve the chances of your content ranking high in the search results pages.
You can create multiple types of content that can help you not only rank higher, but improve conversions providing value to prospective clients. Here are some examples:
Blog Posts
Portfolios
Videos
Infographics
Webinars
Podcasts
Long-Form Articles
Regularly producing high-quality content is crucial for improving SEO for architecture firms.
Setting up and optimizing your Google My Business would help your business start ranking within Google Maps, and improve online visibility for local search terms.
Google uses the information of your Google My Business listing will be pulled to populate the local 3 map packs that appear in the search results for local businesses.
You can optimize your Google My Business profile which will improve your local SEO. To maximize the benefits of GBP, ensure your information is complete and accurate. Include photos and a concise business description with local keywords and unique details that highlight what sets your business apart from the competition.
You can also submit your listing within directories to improve your local SEO and have higher rankings for local keywords.
To have a successful SEO strategy, gaining backlinks from authoritative websites can improve your domain authority and the reliability of your website. A backlink is when a website is linking to your website. This can also increase referral website visitors.
There are multiple ways to gain backlinks, but focusing on white hat link building strategies ensures that your efforts are ethical and sustainable.
Simply creating high-quality content can be a natural way to earn backlinks. You can also gain backlinks by creating an email outreach campaign and offering guest blogging i.e., exchanging a post for a link, which allows you to share your expertise on other platforms while securing valuable backlinks to enhance your site’s authority and visibility.
You can also do a broken link building outreach campaign and offer your link to your content as a replaceable solution.
About 60% of searchers are done through mobile devices. In order to boost your SEO for architects, it’s important that your website is adaptable to mobile and tablet devices. Website visitors are less likely to convert if it’s not user-friendly no matter how valuable your content is.
Another important thing to take note of is your website speed. Having slow website speed decrease your user engagement, as visitors are likely to abandon a site that takes too long to load, leading to higher bounce rates and potentially lower search engine rankings.
Just because your website ranks number one doesn’t mean you will get a large number of conversions. Implementing clear calls to action is important, as they guide visitors toward taking desired actions, such as calling or filling out an inquiry, ultimately turning traffic into tangible results.
Tracking the performance of your SEO strategy is an important step to improve based on the data. You can utilize Google Analytics and Google Search Console to look a various metrics and KPI’s. By doing so you can see the progress of your SEO campaign.
Creating SEO reports can help you an help you clearly communicate your campaign’s effectiveness, demonstrate ROI to stakeholders, and make informed decisions to refine and optimize your strategy for better results.
If you want to boost your architecture SEO performance you should think, can I do this myself, or should you work with an SEO agency? You could do it yourself but you have to consider the amount of time and skill to implement SEO for Architects.
An SEO agency has the skill to create a successful SEO strategy and see immediate growth. Get a free consultation with Sovereign – An NJ SEO Agency and start today!
