SEO For Dentists: Rank Number 1 Easily (copy this framework)

Your website should be a 24/7 Sales Machine. It should be attracting, engaging, and converting visitors into leads, which is the most important thing around the clock. So whether you’re asleep or not, you should be generating leads, and this should be your 24/7 sales machine.

Where a lot of businesses usually get wrong is Google is a place where people are searching for Solutions, so your SEO strategy should align with this and really hone in on what your ideal client is searching for.

Where even those local businesses where they have an SEO strategy in place struggle to have is credibility and Trust to draft conversions. The reason being is there’s a lot of AI tools that are being used, and as a result of just basically using these AI tools that just carry the creation of your content, a lot of people are not showcasing The Authority through their personal experience, which is also EAT, which Google even mentioned as well is a ranking Factor overall.

What is EAT? EAT stands for experience, expertise, and Trust. What does this mean? Basically, since there’s a lot of AI tools, people are thinking this is just an easy way out just to produce Mass content, whereas they’re just spewing out a lot of repetitiveness because if you look at the language of a lot of these like chat GPT or even Claude for example, they’re not really using this as a way to structure their content. It shouldn’t be used to write your content A to Z.

It’s spitting a lot of information that is basically already used in the web since that’s how these AI generators work – they pull basically from what’s already existing, so you don’t really have that uniqueness to your content. The uniqueness of your content basically makes it easy to relate when it comes to people looking at your content.

This is an important factor, and a lot of companies aren’t really using pictures or processes that they originally wrote when it comes to writing their content. Due to this, a lot of people are just solely focusing more on ranking high in the SERPs, meaning they’re just optimizing the content for the search engines and not really optimizing for converting visitors. It should be a balance of both.

When you’re writing your content, you want to provide more personal experiences of your company, pictures of your services or products, and really just adding that when it comes to creating your content so it can be more unique as well. So how is this done? How do you create content that ranks high but not only ranks high but converts as well?

I’m going to break this down in different stages. At stage one is basically the research phase. In the research phase, you just want to find out what target audience is searching for, and this can be done through keyword research as well as competitive analysis, and this will give you tons of data on how to structure your pages and posts.

Content is basically broken up into different stages of the customer Journey or client Journey, whatever you want to call it, and basically at the top of the funnel, which is more of the awareness stage, is you want to be focusing more on educational which equates to longtail keywords. These keywords would focus on topics such as like how-to guides or like a solution to a problem.

Then at bottom of the funnel will be basically your money Pages where a lot of the conversions will be happening. So you can have either service Pages, landing pages, and location pages, and these would be obviously generating a majority of your revenue. Based on your keyword research and competitive analysis, you want to start organizing and planning your content structure and categorizing it by basically type of content this would be.

For top of the funnel, it’s more informational keywords, questions of problems your audience is searching for. An example of this is how to relieve tooth pain, what causes cavities, etc. Obviously, this will start building more of the awareness for your brand, and these typically be easier to rank for when it comes to keywords since they’re longer tail keywords and they’re not as competitive.

For bottom of the funnel, this would Target more transaction and solution Focus keywords that drive conversions. An example of this can be best dentist near me or emergency dental services within your city. By aligning your content with these funnel stages, you will guide users from the awareness stage down to conversions and creating a clear path to what your Searchers are looking for and creating them into clients.

How would this look into practice? You can use a tool like Semrush to really dive into specific keywords and your competitors and what they’re ranking for to really influence how would you structure your pages. If I were to search for dentists in Hackensack, New Jersey since I’m in the New Jersey area, this would give you more insights on the monthly search volumes and how difficult keyword would be, and then it can also give you related keyword variations that you can use into your content creation and looking for additional keywords to Target.

So you have best dentist in Hackensack, New Jersey, and then you as well the street names, but if you want more of top of the funnel something like all-in-four dental implants, and this can give you as well more insights on Service as well that you’re offering. Then you can also look into the questions it gives you suggested keyword based on the overall topic and questions people are asking.

This can be perfect for top of the funnel which will lead more to your service page as well. So what is All-on-four dental implants? How much is All-on-four dental implants? And you can see like a majority of these aren’t competitive at all, so you can easily rank for these. But then you also want to just create these in a way where you’re leading them to the conversion. You don’t just want to create this into optimizing for number one, which is the mistake a lot of people use.

As I stated before, there’s letting AI just carry the overall creation of the content structure. You want to create these in a smart way and set up internal links and call to actions where you would lead them to your landing page, which would end up being a conversion later down the line, or you can just lead this into more of creating a funnel for email marketing and creating email lists so you can just nurture that as well.

If you do have a competitor that you want to look into on what keywords they’re ranking for that you can use for your personal site, you can basically use it in Semrush as well. These are the guys who are ranking number one for dentist in Hackensack, NJ, and you can just look at their overall search traffic based on the keywords they’re ranking for.

I filtered this based on the keyword that’s driving in the most traffic, and then you can see here as well they’re ranking number one for dentist in Hackensack, New Jersey. But you can also just look at their overall just keyword that they’re ranking for and basically pull this and see what you could rank for as well based on what they’re ranking for and just reverse engineer whatever they did on their structure and pages and use it into your own basically local SEO strategy to rank for this.

Obviously, this is more of just an example – they probably don’t have as many keywords that you could probably pull from, but yeah, you did your keyword research, you know exactly what service pages and services you have to offer, so you’re going to be creating those. You looked at your competitors seeing what keywords they’re ranking for that you could basically use and Target as well.

The next step into this after you gathered all the data and information is stage two, which is structuring your website based on the collected data that you have. I’ve created more of just a basically website structure for an example so this is easier to understand.

How would this look? Basically, you would create your overall service page that would be a service Hub page that’ll have all your services, and it’ll be a landing page to that. Then this would divide and break down into specific landing pages. You want to be really specific, which a lot of local businesses don’t really focus on, is just making sure they have every single service that they have and being really specific with it.

Obviously, this all falls under being a dental practice where you offer these services, but in order for you to rank within the search engines and people to find you, you need to be really specific with creating your pages and targeting the keywords people are searching for.

So as you can see here, I’ve broken this up so it can be broken into SLS services and Invisalign, and then you have more under cosmetic dentistry where you have like Teeth Whitening, porcelain veneers, Crown Bridges as well, and then diagnostic preventions more focusing on checkup teeth cleaning X-rays. And then Dental implants and basically categorizing this into specific dental implants like all-on-four Crown Bridges and bone grafting.

This is why keyword research is really important for people to find you based on the services you’re offering, diving really in depth into this. And more top of funnel examples is what would be under your blog. Within your blog, you would have questions and concerns that you can cover which are long tail like I explained before. You have dental care, cover dental implants you can talk about which would be a specific problem people are looking for a solution towards, or how much are dental implants, or how long does porcelain veneers last.

These are all built to basically drive more awareness to your funnel. For example, “how long does porcelain veneers last” – this will would basically drive all the way to the Cosmetic Dentistry service pages but specifically more on the porcelain veneers here since it’s a specific question where you can guide your potential client into booking a service.

Just highlighting as well again within every single service page, you want to make sure you found a specific keyword that has a good amount of volume that you can Target for when creating your content for these service pages.

Now that you created more of the structure of your pages and posts, you also have done the keyword research. Now it’s time for stage three, which is basically the creation of your optimized content. How would this look? I basically pulled this image as an example on how would your overall content structure would look like.

You would basically have the heading structure which would be your title, so the overall title of the landing page, and then you would have one header which would be the overall main topic Focus point when it comes to creating your page. Then you also have your H2s and H3s which would follow along and would be more a subtopic within the overall topic that you have.

Then it also comes down to creating your meta tags which would be your title tag meta descriptions, implementing images and ALT text so Google understands where your image is, and then also implementing internal and external links. As I explained before, you want to implement internal links so you can basically have better user experience and people can come from one page to another easily.

An example of this of course is when you create a blog that’s longtail that’s covering a certain solution, then you’ll lead them down to more of your landing page for a conversion. Looking at that page I showed you guys before where they’re ranking number one for dentists in Hackensack, New Jersey, we’re going to look at their overall content structure for basically just their homepage since they’re ranking number one for that.

I’m using a basic extension called Detail SEO extension which is really good to really just look at the back end of stuff. When we’re looking at their title tag, they have the perfect amount of characters – I think it’s about 65 limit, but they also have the focus keyword within the title.

You see here they’re focused – their homepage is focused on dentist within the Hackensack, New Jersey area, and then they have their brand name as well. Within also the meta description, they have a good amount of characters – you don’t want to go over under the characters. I think it’s 155 or 160 for meta descriptions, but you can see here they mention Hackensack, which is the city they’re in, and they talk about their dental practice as well.

They’re really just optimized for that specific keyword which you want to start doing. Looking more on the headings, you have one H1 which is perfect – you only need one H1, and within that title as well the H1, which is the overall topic of the content, they focus on local NJ dentist in Hackensack. Within their content as well, they have the keyword within there, and then they’ve broken it up into subcategories within their overall topic.

This is the same exact approach you want to take when creating your content so it’s SEO optimized and have a good amount of keyword density based on the keywords that you pulled from your research page and implement it within your content, but make sure it looks natural and not really focused on SEO optimization but also that user reader aspect as well.

Going back into stage two where I talked about structuring your website with Collected data, this is really important when it comes to an important concept called entity SEO. Basically, when you’re creating your content overall, it’s important to mention a lot of semantic keywords. Semantic keywords are basically keywords that are relevant to the topic at hand. For example, if you’re talking about lawyers, a semantic keyword to lawyers would be attorney.

Overall when you’re creating your content implementing semantic keywords having an overall structure that covers a lot of these bases and topics basically helps you create that entity SEO or just entity overall since you’re covering a lot of bases when it comes to dentist Services.

When you’re just following this overall strategy I laid out, you’re basically just ahead of 90% of your competitors when it comes to this since a lot of your competitors really have thin content or didn’t really do the keyword research and targeting the keywords that their potential clients are searching for.

A good tool you can use as well is Surfer SEO which basically highlights the top ranking pages within the SERPs search engine results pages and basically pulls a lot of data on semantic keywords that they’re implementing that you can use within your content as well.

You can see here the keyword that we’re targeting within this basically content structure page is dentist Hackensack, NJ, and based on the top 10 competitors are ranking within top 10, you could see semantic keywords that you can implement. So you have Modern Dental Office, Dental Care, Dental Implants, Comprehensive Dental Care, etc., and this gives you an overall score that you should hit.

In the top 74% is basically the highest score that the competitor has within the SERP, and you basically just implement this into your content as well. Obviously, you don’t need to follow it to a T, but this can basically just help you create your content and what type of keyword you should be mentioning within your content.

Another thing I want to highlight – it says here you should only mention the main keyword once or twice, which is kind of false, which is why I said you shouldn’t follow it to a T, but obviously you want to implement the keyword more than twice so you have more of that overall keyword density within your content and obviously making sure it fits naturally within the content.

Now within stage four of the process is local pack ranking factors, which basically means how visible your Google My Business is within the search. How is this done? Obviously step one is optimizing your Google Business Profile and just filling out your Google Business Profile as much as possible, such as implementing the services that you offer, uploading images, trying to push more of the review aspect, creating descriptions, etc.

Number two of this is on-page SEO elements. Going back more on the creation of your services and stuff, you can also create SEO location Pages which really highlights more of the location of your business and targeting keywords that are local based.

At step three is more of the creations of your citations. Citations you can think of is something like Yelp where it’s more of a directory highlighting your business as well, and it basically mentions the three most important aspects when it comes to citations that they really drive more of that local SEO aspect is the name, address, and phone number. You can use tools like Bright Local or you can just create these manually as well.

At step four, which is one of the most important ranking factors when it comes to local SEO, is the overall reviews your Google My Business has. This is something that you should be pushing and always trying to follow up with your previous customers or clients if they had a good experience and making sure that they’re happy with the services you have. Also, when a keyword is within a review, it helps increase that visibility a lot, but of course it has to look natural and not gamed.

Now at stage five is increasing Authority with link building. Authority is basically a metric used within Semrush as domain rating or domain Authority, which is a metric that gauges how many websites that are relevant are linking to your websites.

A lot of people are also really fixated on how much domain Authority a website is when it’s linking to your website, but the most important factor when it comes to creating backlinks is creating backlinks within the similar Niche. If you’re a dental office, you don’t want a website that focuses on pet food to link you – it wouldn’t really transfer as much value as possible. You want a website that covers more of that Dental aspects and has more of that topical Authority when it comes to dental topics linking back to you.

Local SEO is extremely easy, so if you just follow this dentist SEO framework I showed you guys, you can just outrank your competition easily. For example, this is basically the highlight of the webpage I’ve showed you guys as an example, and they only have a domain rating of 1.4, and this is scaled from 100, and they only have about eight website links linking back to them.

You could probably outrank these guys solely just based on content, but obviously if you want to move the needle or if your basically industry is more competitive, backlinks would help tremendously.